Fractel

Founded by Matt Niutta in 2018, Fractel has begun to create a community of like-minded followers and advocates around the world who share a passion for running and adventure. His vision - To create the world’s best sustainable sportswear, using our own experience and passion, in a style that promotes adventure and uniqueness, for a community that loves to get outside and run. What a legend.

We met with the boys and agreed—a custom Shopify site consolidating four regions into one was the way to go. So, we got to work. We reconfigured their global network and product listings to maximize Shopify’s capabilities, making growth and management a breeze. The site was designed for them and their customers, with a seamless experience to handle the heavy lifting. Fractel embodies putting community and the environment first, and working with them was an absolute pleasure.