Black Sheep Performance Apparel

Black Sheep is a tight-knit team that shares a passion for being active; from hanging off the back of a crit, to running marathons; from a daily downward dog, to throwing barbells around. They embrace their own unique passion for sport, and want to encourage others to do the same. They live be the ethos or "The world only has one you. Embrace yourself. Tread your own path. Be your own Black Sheep."

We got sucked into this immediately. Black Sheep engaged us to help redefine their brand and streamline their ecommerce experience and workflows. We have been working along side the rad team at Black Sheep since 2023 and in that time we've designed and built them a new Shopify site, helped creative direct some campaigns, shot their ecom images and helped them find a new clarity in their brand as they move from only cycling apparel into running and gym. We love partnerships like this where we get to fully immerse ourselves into the brand, that way we can make sure we are offering the best insights and solutions to help them do what they do best.