A Brisbane institution for high end streetwear, Contra’s ethos is to ‘spend more on less’. With a focus on finding emerging, independent designers, Contra has found a cult following in the community with their encouragement of considered consumption and valuing craft.
They came to us knowing what they wanted, and we were up for the challenge to deliver. Through a custom Shopify build, minimal bold design was used to feature their carefully curated brands, with custom hover interactions built in to engage customers.
Specialised navigation features set this e-commerce site apart from others in their space. Their new digital home became and extension of their in-store experience - a place where like minded souls felt part of community and where they could purchase merchandise for the lifestyle they live.