2022 - Current
From conception & creation, to execution we had a whole heap of fun introducing Stratus Outdoors to the world through their “Choose your own adventure” launch campaign.
As a startup, lead generation was the primary objective - our mission was to help build their entire social and email database from scratch. We knew we had to do something unique, clever and engaging to stand out from the noise, so taking the nostalgia of the old “Choose your own adventure” book series, together we created the ultimate camping competition.
We created a recognisable identity for the campaign, and developed partner proposals that locked in like minded brands to help build & share a prize worth over $14k. Content was created in the form of videos and stills to be used in the digital ad campaign driving entries, and automated emails created thanking people for entering.
A far cry from your average online form to enter, we created a custom competition landing page built to engage and take people on their own journey & choice of prize. Usability and ease of entering was at the forefront of all design. We were thrilled to grow their database from 0 to over 4000 email subscribers, and watch their social following grow with it.