Creative Partnership / Website / Content Creation
2019 - Current
Metropolitan (the MET) is the heartbeat of the new Maroochydore City Centre. An ever evolving space, the MET hosts a range of arts & cultural events and has been purpose designed to bring communities together. The venue includes a fully operational cafe, a permanent stage, and flexible indoor and outdoor spaces available to hire.
Ebb & Flow have been by the MET’s side since the very beginning, when it was nothing more than a vacant block and before the streets were even mapped on Google. Through branding, web design, photography, campaign creation, and communications, our Creative Partnership has grown the brand from a seed of an idea and brought it to life both on the ground and online.
Our second iteration of the MET website launched in 2022 and was designed with scalability in mind. Three years since launch, the Metropolitan had grown to house countless events, concerts, markets, and became home to flagship arts and cultural programs The Refinery Creative Incubator, the Design Series, and Your City. Your Story.
Our challenge was to feature a very diverse range of events, alongside a growing directory of new local businesses, whilst also promoting latest news, and event hire. The solution - a user friendly directory based site that could allow every single event, business or activation to shine. Somewhere that people would visit, and bookmark to come back to for all that is happening in the new beating heart of Maroochydore.
An ongoing lead generation campaign has supported the MET’s website since day one becoming an integral communications tool. The “MET City Mailer” email is delivered monthly to the MET’s database driving visits to the site, and keeping people in the loop of What’s On.